{"product_id":"o-m-original-pigment-direct-dye-cherry-200ml","title":"O\u0026M Original.pigment Direct Dye Cherry 200ml","description":"\u003ch2\u003eO\u0026amp;M Original.pigment Direct Dye Cherry 200ml\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eO\u0026amp;M Original.pigment Direct Dye Cherry\u003c\/strong\u003e is the ideal choice for intense, creative hair colors, providing \u003cstrong\u003evibrant, long-lasting color results with an intense shine\u003c\/strong\u003e. The high-quality formula enables a professional result with a visible impact.\u003c\/p\u003e\n\n\u003cp\u003eBy combining \u003cstrong\u003edirect color pigments\u003c\/strong\u003e, \u003cstrong\u003enourishing plant extracts\u003c\/strong\u003e, and \u003cstrong\u003ecustomizable color-mixing technology\u003c\/strong\u003e, this product is perfect for anyone who values quality, performance, and a conditioned finish.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for \u003cstrong\u003elightened or bleached hair as well as creative color looks\u003c\/strong\u003e when a reliable, uniform, and high-quality result is desired.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eDirect-acting hair color with no developer required\u003c\/li\u003e\n\n  \u003cli\u003eIntense cherry red shade for creative looks\u003c\/li\u003e\n\n  \u003cli\u003eLasts for up to approx. 30 washes\u003c\/li\u003e\n\n  \u003cli\u003e100% vegan, free from ammonia, PPD, and resorcinol\u003c\/li\u003e\n\n  \u003cli\u003eMixable with other pigment colors for custom results\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy this product?\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eReady to use immediately without oxidation\u003c\/li\u003e\n\n  \u003cli\u003eGentle coloring thanks to neutral pH value\u003c\/li\u003e\n\n  \u003cli\u003eAllows for maximum creative freedom\u003c\/li\u003e\n\n  \u003cli\u003eProfessional Clean-Color technology\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cbr\u003e\nApply to washed, towel-dried, and ideally pre-lightened hair, distribute evenly, leave on for approx. 20 minutes, and then rinse thoroughly with cold water.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003cbr\u003e\nBleached hair, creative color techniques, and intense, eye-catching color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e\u003cbr\u003e\nHair dyes can cause allergic reactions. Perform a skin sensitivity test before use. Avoid contact with eyes. Do not use on eyelashes or eyebrows. Keep out of reach of children.\u003c\/p\u003e","brand":"O\u0026M","offers":[{"title":"Default Title","offer_id":57002487578968,"sku":"9333478006818","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3033\/0456\/files\/e718ed420dc8245a039ad1a13f0b2958.png?v=1774886979","url":"https:\/\/kaptex-beauty.com\/en\/products\/o-m-original-pigment-direct-dye-cherry-200ml","provider":"Kaptex Beauty","version":"1.0","type":"link"}